Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication Strategy
Shop–House By DECK Brand Strategy
Whoscall Brand Strategy
Singapore Polytechnic Campaign Strategy
Flexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore Copyediting
Milan Design Week Copywriting
President*s Design Award Editing
STPI Social Media Writing
Saison International Content Writing
Singapore Design WeekContent WritingEconomic Development Board Content Writing
Aubette Café Brand VoiceSingapore International Photography Festival Campaign Writing
Taipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West
About
Project, Client
01 Overview
The Print Show and Symposium Publication & Various Social Media Reels for STPI Copyediting
Content structuring
Script writing
Interviewing
STPI is Singapore’s only workshop and a gallery that collaborates with the leading artists of our time to expand their practices through the mediums of print and paper. It sits alongside National Gallery Singapore and Singapore Art Museum as part of the national Visual Arts Cluster.
For its inaugural Print Show and Symposium during Singapore Art Week 2026, Practice Theory was engaged to design its publication. I was responsible for shaping the post-event publication’s dense mix of artworks and ideas into a more engaging narrative. The structure foregrounded major names such as Louise Bourgeois and Jeff Koons while weaving in conversations from the accompanying symposium, which brought together leading thinkers and critics from across the art world. Distributed to key stakeholders and donors, the publication was designed to document the event, support fundraising and encourage artwork sales.
We were also engaged to conceptualise and produce a series of reels for STPI’s exhibitions, Zarina: Directions to My House and Eko Nugroho’s Strange Monster View. I helped conceptualise storyboards, wrote the scripts for various types of reels, and interviewed artists and curators for a range of content.
Zarina: Directions to My House
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Eko Nugroho’s Strange Monster View
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