Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication Strategy
Shop–House By DECK Brand Strategy
Whoscall Brand Strategy
Singapore Polytechnic Campaign Strategy
Flexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore Copyediting
Milan Design Week Copywriting
President*s Design Award Editing
STPI Social Media Writing
Saison International Content Writing
Singapore Design WeekContent WritingEconomic Development Board Content Writing
Aubette Café Brand VoiceSingapore International Photography Festival Campaign Writing
Taipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West
About
Project, Client
01 Overview
Various Writing & Editing Projects for the Economic Development BoardArticle writing
Social Media writing
Content Writing
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent.
Practice Theory has partnered with EDB across a range of internal and external projects. As the primary copywriter, I developed website articles designed to drive registrations for national programmes, interviewed participants and shaped their stories for social media campaigns, and edited reports for clarity and consistency.
Not all of the projects are available for public view, but here is a non-exhaustive list:
→ Article for Singapore’s AI Trailblazers Initiative
→ Article for Global Talent Strategy
→ Instagram Post for Global Talent Strategy
→ Guide to Invest in Singapore
→ EDB Tech Guide