Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication Strategy
Shop–House By DECK Brand Strategy
Whoscall Brand Strategy
Singapore Polytechnic Campaign Strategy
Flexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore Copyediting
Milan Design Week Copywriting
President*s Design Award Editing
STPI Social Media Writing
Saison International Content Writing
Singapore Design WeekContent WritingEconomic Development Board Content Writing
Aubette Café Brand VoiceSingapore International Photography Festival Campaign Writing
Taipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West
About
Project, Client
01 Overview
President*s Design Award 2025Copyediting
Social Media writing
Exhibition writing
The President*s Design Award (P*DA) is Singapore’s highest honour for designers and designs across all disciplines.
For its 15th edition, Practice Theory was engaged to refresh its visual identity and design the accompanying publication to celebrate its legacy while reflecting the evolving impact and scale of Singapore design. As the publication editor, I had the pleasure of researching and editing architecture and design writer Narelle Yabuka’s words for clarity and grammar.
I also wrote the social media captions and wall texts for the accompanying social campaign and exhibition.
→ Sample post
→ Sample post
You can access the publication here.