Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication Strategy
Shop–House By DECK Brand Strategy
Whoscall Brand Strategy
Singapore Polytechnic Campaign Strategy
Flexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore Copyediting
Milan Design Week Copywriting
President*s Design Award Editing
STPI Social Media Writing
Saison International Content Writing
Singapore Design WeekContent WritingEconomic Development Board Content Writing
Aubette Café Brand VoiceSingapore International Photography Festival Campaign Writing
Taipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West
About
Project, Client
01 Overview
Prototype Island for Milan Design Week Social Media writing
Presented by the DesignSingapore Council at Milan Design Week 2026, Prototype Island is a showcase of Singapore’s design excellence, exploring Singapore not as a finished product, but as a nation continually tested, refined, and reshaped through design. Curated by Hunn Wai and Eian Siew, with Maria Cristina Didero as Global Perspectives Advisor, the exhibition brought together established and emerging designers whose works demonstrate how design can navigate complexity across care, technology, materials, and everyday infrastructures.
Practice Theory worked closely with the curators and exhibition designers Lanzavecchia + Wai for its visual identity and social media campaign. As the copywriter, I was in charge of writing all social media captions for its run at Milan Design Week.
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