Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication Strategy
Shop–House By DECK Brand Strategy
Whoscall Brand Strategy
Singapore Polytechnic Campaign Strategy
Flexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore Copyediting
Milan Design Week Copywriting
President*s Design Award Editing
STPI Social Media Writing
Saison International Content Writing
Singapore Design WeekContent WritingEconomic Development Board Content Writing
Aubette Café Brand VoiceSingapore International Photography Festival Campaign Writing
Taipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West
About
I’m a Singapore-based (copy)writer and brand strategist with a quippy voice.
For as long as I can remember, I've gravitated towards anything outside the norm. This has manifested into my passion for writing and creating off-kilter content.
As a copywriter-turned-strategist, I have done extensive storytelling and strategy work for arts and cultural institutions, TrustTech companies, nationwide campaigns, and global lifestyle brands across a range of audiences.
I work across brand, consumer, and market research; strategy and frameworks; naming and tone of voice; campaign writing; etc etc...
...doing whatever for whoever throws me a buck.
I’m currently looking for full-time and/or freelance opportunities beyond Singapore.