For as long as I can remember, I've gravitated towards anything outside the norm. This has manifested into my passion for writing and creating off-kilter content.
As a copywriter-turned-strategist, I have done extensive storytelling and strategy work for arts and cultural institutions, TrustTech companies, nationwide campaigns, and global lifestyle brands across a range of audiences.
I work across brand, consumer, and market research; strategy and frameworks; naming and tone of voice; campaign writing; etc etc...
...doing whatever for whoever throws me a buck.
I’m currently looking for full-time and/or freelance opportunities beyond Singapore.
Projects
Beverage Container Return SchemeBrand Strategy
Samsonite APAC Communication StrategyShop–House By DECK Brand StrategyWhoscall Brand StrategySingapore Polytechnic Campaign StrategyFlexpay
Brand StrategyBengal Tiger Line Brand Strategy
Writing/Editing
Raffles Hotel Singapore CopyeditingMilan Design Week CopywritingPresident*s Design AwardEditingSTPI Social Media WritingSaison International Content WritingSingapore Design WeekContent WritingEconomic Development Board Content WritingAubette Café Brand VoiceSingapore International Photography Festival Campaign WritingTaipei American School Content Writing
Long-form Writing 4 Funsies
A Gift For the Beast
Slouching Towards Singapore
No Dick, No Kick? Queer Women Are Sick of the Constant Male Credit
Sex, Toilets, and Video Calls: How are Singaporeans Getting Off in a Pandemic?
Alex G’s Lonesome Crowded West