For as long as I can remember, I've gravitated towards anything outside the norm. This has manifested into my passion for writing and creating off-kilter content.
As a copywriter-turned-strategist, I have done extensive storytelling and strategy work for arts and cultural institutions, TrustTech companies, nationwide campaigns, and global lifestyle brands across a range of audiences.
I work across brand, consumer, and market research; strategy and frameworks; naming and tone of voice; campaign writing; etc etc...
...doing whatever for whoever throws me a buck.
I’m currently looking for full-time and/or freelance opportunities beyond Singapore.
(what you’ll see on slack)
Please hire me <3
Education
BA (Hons) English
Nanyang Technological University, Singapore
Diploma in Mass Communication
School of Film & Media Studies, Ngee Ann Polytechnic
Nanyang Technological University, Singapore
Diploma in Mass Communication
School of Film & Media Studies, Ngee Ann Polytechnic
Employment
Brand Strategist & Writer
Practice Theory
2024–present
Copywriter
Wunderfauks
2021–2022
Freelance Content Writer
Rice Media
2020–2022
Head of Editorial & Multimedia
Perspectives Film Festival
2021
Editorial Assistant
Sinema Media
2019
Accounts Servicing & Social Media Intern
UltraSuperNew
2018–2019