EGGSLUT // INSTAGRAM LAUNCH

Social Media Planning
Project Management
Copywriting
Content Creation

At Wunderfauks, we had the absolute pleasure of launching Eggslut’s Singapore Instagram account as the iconic franchise landed on our Sunny shores in 2021.

As the main copywriter, my role mainly included content ideation and pitching for socials, writing captions for Instagram, and content calendar planning. I also had the opportunity to localise their playful brand voice, establish content pillars, and expand their robust brand story.

ALLWAYS // INSTAGRAM & BRANDING

Social Media Planning
Copywriting
Content Creation
Script Writing

At Wunderfauks, we assisted ALLWAYS by Plaza Premium Group in relaunching their expanded and updated airport concierge services. This included setting up their Instagram page, updating their brand guide, and releasing a new coporate video.

As the main copywriter, my role mainly included content ideation and pitching for socials, writing captions and visual copy, and content calendar planning. I helped establish content pillars and crafted the brand guide accordingly. I worked closely with our design team to script their new corporate video and determine appropriate graphics.

ULTRASUPERNEW // INSTAGRAM

Social Media Planning
Project Management
Copywriting
Content Creation

I oversaw the production of fresh, consistent⁠—and most importantly, playful⁠—content for the agency's social media channels, primarily their Instagram page.

Together, we created some really tongue-in-cheek content to not only promote some of our clients, but just fun irreverant stuff to build USN’s cheeky, boundary-pushing brand as a creative agency.

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USN GALLERY INSTAGRAM

NATURALLY MY WORLD (EXHIBITION)

Born in the UK, chemist Philip Bunce has always had a passion for Natural History. After a particularly life-changing photography trip to Iceland in 2010, the stunning frozen landscapes inspired him to start his photography project “NaturallyMyWorld” as a creative outlet to share his passion for the beauty in natural things. The photographer is always on the hunt to find the overlooked hidden charm in unusual things, be it while out for a walk or during his travels. Hence it’s not surprising that he has visited almost 60% of the world, having become quite the natural at travelling and exploring new places during the weekends. Phil’s work has also been displayed in art shows for Charities in the UK. The “NaturallyMyWorld” exhibition is not only a snapshot of some of his travels, but also Phil’s first time displaying his photography in an exhibition. In his continuous hunt for the beauty in nature, he will also be sharing some of his discoveries about the typically unnoticed natural history right at our doorsteps. Phil strongly believes that together, we can all spread the word about the natural and beautiful world we all live in.

ULTRASUPERNEW // GALLERY

Social Media Planning
Copywriting
Content Creation
Research
Writing Press Releases / Artist Biographies

I planned the Tokyo agency's in-house Gallery's social media schedule, wrote, and created content for Facebook and Instagram.

In addition to that, I was involved in writing press releases, social media copy,and crafting artist biographies to promote its Singaporean sister Gallery, as well its exhibitions.

THE BOAT THAT MOVES FORWARD (EXHIBITION)

These images don’t capture the smells of the camp, or the heat of the wind. But what they do is capture is a rare first-hand glimpse into the uncomfortable reality of the defenceless Rohingya refugee children. Living in horrific conditions without access to formal education, they are feared to become The "Lost Generation". These images serve to humanise their unsettling vulnerability before it is lost. The children’s gazes demand that we see them as more than beautifully composed photos, as if they could be our neighbours, our children, or even ourselves. Like us, they too, have hopes and dreams for the future. To experience this uncomfortable reality in person, one needs to be physically and emotionally strong. After a life-changing visit to the refugee camps in Bangladesh, photographers FARN and AM seek to portray the young refugees with the dignity they deserve, immortalising their hope and resilience. ’The Boat That Moves Forward’ invites you to witness The "Lost Generation", informing and inspiring the public by illuminating the young refugee experience through powerful imagery.

AM is a event photographer based in Singapore. Drawing inspiration through music, he loves to document the local underground punk and hardcore music scene as he uncovers beauty in the chaos of a mosh pit. An introvert by default, he finds the camera to be a great tool for him to step out of his comfort zone and meet people from all over the world. He has also photographed various events internationally and locally.

Previous / Next image (3 of 4) FARN is a Singaporean photographer who loves to travel as it enables him to get inspired, capture, and learn about different cultures. He has also worked in photo and editorial journalism internationally. He is one of the few photographers in Singapore who still uses both analogue & digital cameras for his work. He prefers shooting in black and white, as he believes as it creates more depth and value for the audience.

MARTELL NCF // FEARSOME TWOSOMES

Social Media Planning
Copywriting
On-Site Content Creation

MARTELL Non-Chilled Filtered (NCF) is a range of cognac distilled and designed for 18-25 year old Millennials.

As part of their “No Chill Friends” branding promoting the playful nature of its drinkers, I was part of conceptualising, planning, and executing their social media contest for Halloween 2018, in partnership with Zouk and Attica.

The best dressed couple spotted walked away with a pair of ZoukOut tickets after a round of public voting.

Creative Agency: UltraSuperNew