Social Media Management
Copywriting
Content Creation
Photo/Video Editing


From June to August of 2019, I managed the Instagram account of film site Sinema.sg, a home for independent film news, tutorials, and reviews since its establishment in 2006.

I revamped the content on the page, establishing new content pillars, and set up a new content calendar for clearer posting. The copy took on a more youthful tone and the pictures were more optimised for re-posting and sharing. Engagng IG stories were also strategically employed to encourage audience interaction and feedback. I created a new shared content schedule, and established posting guidelines to keep in line with the site’s branding, but also to establish a more youthful and cheeky vibe.


With the change in posts and IG stories, the account saw a 126% increase in followers, a spike in interaction and website clicks, succesfully targeting the Gen Z to Millennial age range of 18-34 years old.