Inspired by the endless whimsy of Alice in Wonderland, Wunderfauks led Singpost’s Admail campaign with a new microsite and updated information sheets for B2B advertising solutions.

As the main copywriter, I accompanied the designers in doing qualitative brand, consumer, and market research to craft compelling content and visual narratives for both brand identity and campaign them. This included updating exisiting copy to fit the campaign, as well as writing and adapting expanded on-theme content for various outlets such as promo kits, EDMs, and marketing calendars.