MARTELL NCF X DJARKATA WAREHOUSE PARTY
Campaign Ideation
Social Media Strategy
Brand Strategy
Social Media Planning
MARTELL Non-Chilled Filtered (NCF) is a range of cognac distilled and designed for 18-25 year old Millennials. Martell NCF is also one of the sponsors for Djarkata Warehouse Party (DWP), one of the largest dance music festivals in Asia.
Creative Agency: UltraSuperNew
--
We sent out a call to action on Instagram for people to show off their craziest "Beat Drop Face", you know - that unglam, crazed look that takes over when the long-awaited drop hits and it’s fully sick.
The top 3 entries went into Public Voting, with the most liked BDF winning the grand prize of 2 DWPX Tickets, 2 flight tickets, 4D3N accommodation, and freeflow Martell NCF.
Additionally, the winners documented their DWP experience on Martell NCF's Instagram Stories. This not only drove traffic to Martell's Instagram page, it facilitated greater interaction with their target audience and further cemented Martell NCF as a Millennial-focused, fun go-to alcoholic drink.
Creative Agency: UltraSuperNew
--
We sent out a call to action on Instagram for people to show off their craziest "Beat Drop Face", you know - that unglam, crazed look that takes over when the long-awaited drop hits and it’s fully sick.
The top 3 entries went into Public Voting, with the most liked BDF winning the grand prize of 2 DWPX Tickets, 2 flight tickets, 4D3N accommodation, and freeflow Martell NCF.
Additionally, the winners documented their DWP experience on Martell NCF's Instagram Stories. This not only drove traffic to Martell's Instagram page, it facilitated greater interaction with their target audience and further cemented Martell NCF as a Millennial-focused, fun go-to alcoholic drink.