DBS LIVE FRESH X ZOUKOUT
Account Servicing
Influencer Management
Social Media Strategy
DBS Fresh Cove is an activation piece for DBS Live Fresh Card at ZoukOut Singapore 2018.
Creative Agencies: UltraSuperNew, Space Objekt
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The influencer strategy included targeting specific niches of influencers and microinfluencers in order to reach a diverse range of people. Varsity, Fitness, Lifestyle, Beauty, and Fashion influencers were primarily targeted for pre and post event communication, as well as organising an on-site Swag O’ Clock giveaway at the event, hosted by a differnet influencer at every drop.
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Creative Agencies: UltraSuperNew, Space Objekt
--
The influencer strategy included targeting specific niches of influencers and microinfluencers in order to reach a diverse range of people. Varsity, Fitness, Lifestyle, Beauty, and Fashion influencers were primarily targeted for pre and post event communication, as well as organising an on-site Swag O’ Clock giveaway at the event, hosted by a differnet influencer at every drop.
