APPLEFOX CIDER: WHAT THE FOX, SINGAPORE?
Account Servicing
Casting
Talent Liaison
Storyboarding
Breaking into the Singaporean market with a tongue-in-cheek, socio-political music video featuring influencers (Dee Kosh, Annette Lee from SGAG, etc), up-and-coming rap group Mediocre Haircut Crew, and mixed by underground heavyweight prodcuer Fauxe.
Creative Agency: UltraSuperNew
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"What the Fox, Singapore?" is our way to reach millennials through a shameless parody of influencer marketing, branded content and hilarious commentary on Singapore and its shortcomings. It’s a wild ride of mixed media animation and the who’s who of Singaporean influencers and misfits, packaged into a catchy song which references social media scandals, viral content and trending topics in 2018.
The music video's cast features those who regularly embrace and celebrate their mischievous or weird natures, and have made memorable moments and news – influencers, YouTube personalities, online music stars, actors, nightlife-lovers and comedians.
The film references stories such as oBike closing down, the controversial SGInstababes Patreon page, Singapore’s slightly comedic obsession with covered walkways, a curious bus bench theft, and the bizarre S Hook Lady.
Inherently Singaporean characteristics that often provoke a WTF reaction also feature in the film – the very noisy Koel birds Singaporeans wake up to every morning, complaining about how expensive Singapore is, Singapore’s obsession with salted egg things, forum letters in newspapers, and much more.
“...Creating a strange but fun music video while establishing a new world of branding for AFC made us feel like kids in a sandbox. Reflecting and celebrating recent events and insights integral to the hearts of Singaporeans were fascinating to see together too. It was a great reminder that Singapore is a very mischievous place full of lovable misfits...”
The soundtrack was created by underground heavyweight producer, Fauxe, with rappers Mediocre Haircut Crew, and features folk singer-songwriter, Annette Lee.
Featured on:
CampaignAsia : Two Ways How Your Brand Gets Singapore
Creative Agency: UltraSuperNew
--
"What the Fox, Singapore?" is our way to reach millennials through a shameless parody of influencer marketing, branded content and hilarious commentary on Singapore and its shortcomings. It’s a wild ride of mixed media animation and the who’s who of Singaporean influencers and misfits, packaged into a catchy song which references social media scandals, viral content and trending topics in 2018.
The music video's cast features those who regularly embrace and celebrate their mischievous or weird natures, and have made memorable moments and news – influencers, YouTube personalities, online music stars, actors, nightlife-lovers and comedians.
The film references stories such as oBike closing down, the controversial SGInstababes Patreon page, Singapore’s slightly comedic obsession with covered walkways, a curious bus bench theft, and the bizarre S Hook Lady.
Inherently Singaporean characteristics that often provoke a WTF reaction also feature in the film – the very noisy Koel birds Singaporeans wake up to every morning, complaining about how expensive Singapore is, Singapore’s obsession with salted egg things, forum letters in newspapers, and much more.
“...Creating a strange but fun music video while establishing a new world of branding for AFC made us feel like kids in a sandbox. Reflecting and celebrating recent events and insights integral to the hearts of Singaporeans were fascinating to see together too. It was a great reminder that Singapore is a very mischievous place full of lovable misfits...”
The soundtrack was created by underground heavyweight producer, Fauxe, with rappers Mediocre Haircut Crew, and features folk singer-songwriter, Annette Lee.
Featured on:
CampaignAsia : Two Ways How Your Brand Gets Singapore